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After a boring iPhone 16 reveal, Google is officially the king of exciting tech product launches

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What you need to know

  • Apple is one of the only major tech brands that continues to pre-record their tech events.
  • While most companies sidelined their in-person events and live demos during and after the pandemic, many have returned to normalcy with vibrant and engaging gatherings.
  • Instead, Apple’s events feel more like prolonged ads, and it has opened the door for Google to hold more exciting tech product launches.

Earlier this year, I had the privilege of watching DJ and robe-wearer Marc Rebillet jump out of a giant coffee cup to serenade Google I/O 2024 attendees with AI-generated sounds bright and early. I promise that isn’t the reason I’m ready to admit that Google has leapfrogged Apple in terms of product launch quality and engagement, and yesterday’s underwhelming iPhone 16 “Glowtime” event proves it.

Whether you’re a fan of Google’s pre-show antics or not — it was certainly an interesting experience to watch Rebillet work at 9 a.m. with the rest of the Android Central crew at I/O — there’s something to be learned from them. Google is willing to take risks in 2024 that Apple isn’t, and anyone who studies Apple knows that it is a company built on taking risks. Made by Google events include various kinds of risks, from live demos that can and do go awry to leaving thousands of journalists and devs perplexed by a dancing DJ at I/O 2024. 

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